This week we arranged a number of interviews with leading USA business media and there are a number of pointers that executives that want a good interview should keep in mind. 1. Set the scene: Describe your offering in terms of the USA market. Use USA firms and markets as comparisons. 2. Data, data, data: […]
One of the first action items for companies we work with is to get a bank or store of great images. They work hard when it comes to publicity. Media want images, readers and viewers love images. Indeed studies show readers look first at the picture, the caption, then the headline then start reading if […]
If you are like most companies a conference or trade show is a considerable expense. Flights, the Booth, staff and more. Get additional ROI with a strong media profile at the conference. The whole point of being there is to make yourself known to key people, companies, and decision makers. Connect with them through the […]
Never under estimate the power of a picture or a video. They are increasingly the most compelling communication tools that can share huge amounts of information instantly and in the case of a “how to video” – walk through and explain a complicated concept in seconds. At DMG one of our first actions with a […]
Who can you trust in business? Yes you trust companies and people you know, but how does a new or unknown company get your trust? Do you trust the opinion and reporting of journalists and bloggers in your industry media? Most would say yes. The quality media, not the ones that produce editorial on […]
We all know content is king – but how many companies have a content marketing plan that delivers on their capital raising or lead generation targets? This is a plan for generating new content for the online and offline channels that tap your influencers and decision-makers (IDMs). Everyone is busy so the more you can re-purpose a […]
Never underestimate the power of a pic or a video. They are increasingly the most compelling communication tools that can share huge amounts of information instantly and in the case of a “how to video” – walk through and explain a complicated concept in seconds. At DMG Media Marketing one of our first actions with […]
Peak tweeting according to a report in PR Daily today is from 9am to 11am and again at around 3pm. So according to the report to get away from the crowd and maybe get more readers 5pm is a better time to tweet, and later in the week. Alternatively spread them across the day avoiding […]
At DMG Media Marketing we were pleased to read an IPO and investment article in the Australian Financial Reviewthat mentioned the importance of investor communications not once but three times. It also featured one of our key clients SIM VSE, the clean tech stock exchange, and the CEO Ann Bowering who is expecting 20 listings […]
Who can you trust in business? Yes you trust companies and people you know, but how does a new or unknown company get your trust? Do you trust the opinion and reporting of journalists and bloggers in your industry media? Most would say yes. The quality media, not the ones that produce editorial on the […]
DMG CEO Susan Fitzpatrick-Napier was featured in Australian clinical trial industry association magazine ARCs on the new media recruitment opportunities for CROs. See here for full details. Online Recruitment DMG Media Marketing for ARCS
