The power of face to face media briefings is demonstrated by Zeetings CEO’s recent interaction with Fortune Magazine. Fortune Magazine journo Adam Lashinsky slammed the company in a story a while back so in a bid to clear the air on his next trip to Silicon Valley CEO Robert Kawalsky had a meeting with Adam and […]
PRCover is business success insurance. One one-off low fee for unlimited PR complete with guaranteed media profile and services every month for up to a year. What we don’t do is spend hours on reporting and fancy strategy documents – you get what your business needs and more every month for fast growth or investor […]
When was the last time you got a call from the office of the CEO of a US$45 billion company wanting to invest in your company? Well that happened to us recently. In fact the call came into the DMG CEOs office on a Saturday morning in Sydney from the office of the CEO of this […]
Watching the Liberal leadership spill on Sky News last night showed how dependent media now is on multi-screens for news gathering and delivery. The commentators and anchors had their mobiles on and in shot and openly checked texts and tweets while others talked. At one stage David Speers even left his seat to take a call! […]
As part of our PR Lite promotion this month we are offering a FREE list of the top 10 journalist and blogger influencers for your sector so you can see who you might want to be talking to for media profile about your company. It includes their social media profile and ranking too. OR
Based on decades of experience managing media interviews with clients, DMG highly recommends a simple technique it calls Name Dropper, that gets you in front of influencers in your sector as well as investors, big customers and potential partners. It easily doubles the media value, search engine appeal, reach and outcomes from an interview and published […]
“While social media revolutionized the way we communicate, we must not underestimate the power and credibility that traditional media relations provides,” said Jennifer Risi, Managing Director, Ogilvy Media Influence and Head of Media Relations, North America. “The results give a clear indication of the critical role that public relations – and earned media in particular […]
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How valuable is media coverage from top-tier media or trade/industry media? Smart companies know the value of respected third party media validation to their brand, business and growth. So they are prepared to invest in media agencies that open doors to influential media and manage the process to support the information exchange between the company […]
Great lesson from Amy Schumer for women. Forget the words “sorry” and “just”.
We work with many startups and see what goes on from the inside. One of the big problems we see in startups is talented senior females in the executive team or even founders or co-founders taking on the “busy work” in a bid to get the company moving fast. Website build/design and management of coders, […]
One of the first recommendations we make to a new client company is invest in a photo shoot for great shots of executives, product, location and offices etc. A good image will at least double your chance of getting news media coverage. It will also mean bigger placement – taking your story from an in brief […]
Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they find themselves pivoting and iterating a not-quite-there-yet product in that same sought-after spotlight. See the full article here on Mashable
VentureBeat features a great article about the value a good agency can bring to a start-up, young company, small business, medium sized business and why the large ones believe hiring aPR firm is a no-brainer. Other VentureBeat articles on PR agencies have emphasized the importance of insisting “having one of the senior-level executives working directly […]
Top SEO team Yoast have reviewed more than 500 websites and keep finding the same problems. Take a look at these for a quick fix that will boost your website performance. Some of the things most sites get wrong 404 pages It baffles me in how many reviews this came up, so few people spend […]
After more than 20 years of growing more than 130 businesses into successful companies – many of them becoming global public companies through IPOs – we wanted to share this wealth of public relations and marketing experience because everyone deserves to know. The USA is still, despite economic challenges, a destination for expansion and investment […]
Who are they and how can you contact them and work with them so they promote your company in a positive way. Are they the new news reporters? What is their role in the PR world and why should you care? As newspapers and TV stations shed staff and close down more news sources are […]
This week we arranged a number of interviews with leading USA business media and there are a number of pointers that executives that want a good interview should keep in mind. 1. Set the scene: Describe your offering in terms of the USA market. Use USA firms and markets as comparisons. 2. Data, data, data: […]
One of the first action items for companies we work with is to get a bank or store of great images. They work hard when it comes to publicity. Media want images, readers and viewers love images. Indeed studies show readers look first at the picture, the caption, then the headline then start reading if […]
If you are like most companies a conference or trade show is a considerable expense. Flights, the Booth, staff and more. Get additional ROI with a strong media profile at the conference. The whole point of being there is to make yourself known to key people, companies, and decision makers. Connect with them through the […]
