PR tips

September 30, 2015

How to turn around a negative Fortune Magazine article

The power of face to face media briefings is demonstrated by Zeetings CEO’s recent interaction with Fortune Magazine. Fortune Magazine journo Adam Lashinsky slammed the company in a story a while back so in a bid to clear the air on his next trip to Silicon Valley CEO Robert Kawalsky had a meeting with Adam and […]

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September 18, 2015

PRCover offers fixed-price unlimited PR service your CFO will love

PRCover is business success insurance. One one-off low fee for unlimited PR complete with guaranteed media profile and services every month for up to a year. What we don’t do is spend hours on reporting and fancy strategy documents – you get what your business needs and more every month for fast growth or investor […]

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September 15, 2015

Multi-screen TV journalism

Watching the Liberal leadership spill on Sky News last night showed how dependent media now is on multi-screens for news gathering and delivery. The commentators and anchors had their mobiles on and in shot and openly checked texts and tweets while others talked. At one stage David Speers even left his seat to take a call! […]

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August 14, 2015

Boost investors and customers reach with “Name Dropper”

Based on decades of experience managing media interviews with clients, DMG highly recommends a simple technique it calls Name Dropper, that gets you in front of influencers in your sector as well as investors, big customers and potential partners. It easily doubles the media value, search engine appeal, reach and outcomes from an interview and published […]

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July 27, 2015

Survey Finds Earned Media More Essential than Ever in Today’s Modern Communications Model

“While social media revolutionized the way we communicate, we must not underestimate the power and credibility that traditional media relations provides,” said Jennifer Risi, Managing Director, Ogilvy Media Influence and Head of Media Relations, North America.  “The results give a clear indication of the critical role that public relations – and earned media in particular […]

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May 31, 2015

Putting a value on media reporting

How valuable is media coverage from top-tier media or trade/industry media? Smart companies know the value of respected third party media validation to their brand, business and growth. So they are prepared to invest in media agencies that open doors to influential media and manage the process to support the information exchange between the company […]

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May 31, 2015

Sidekick

We work with many startups and see what goes on from the inside. One of the big problems we see in startups is talented senior females in the executive team or even founders or co-founders taking on the “busy work” in a bid to get the company moving fast. Website build/design and management of coders, […]

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May 10, 2015

The power of an image

One of the first recommendations we make to a new client company is invest in a photo shoot for great shots of executives, product, location and offices etc. A good image will at least double your chance of getting news media coverage. It will also mean bigger placement – taking your story from an in brief […]

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November 15, 2014

Stealth vs media coverage – which one should you chose?

Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they find themselves pivoting and iterating a not-quite-there-yet product in that same sought-after spotlight. See the full article here on Mashable

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May 16, 2013

Five reasons why hiring a good PR firm is good for business

VentureBeat features a great article about the value a good agency can bring to a start-up, young company, small business, medium sized business and why the large ones believe hiring aPR firm is a no-brainer. Other VentureBeat articles on PR agencies have emphasized the importance of insisting “having one of the senior-level executives working directly […]

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March 6, 2013

Top 6 fails from the website SEO experts YOAST

Top SEO team Yoast have reviewed more than 500 websites and keep finding the same problems. Take a look at these for a quick fix that will boost your website performance. Some of the things most sites get wrong 404 pages It baffles me in how many reviews this came up, so few people spend […]

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March 2, 2013

How to rapidly build a business profile in the USA

After more than 20 years of growing more than 130 businesses into successful companies –  many of them becoming global public companies through IPOs – we wanted to share this wealth of public relations and marketing experience because everyone deserves to know. The USA is still, despite economic challenges, a destination for expansion and investment […]

PR tips, Uncategorized
February 17, 2013

5 tips for a winning interview with USA media

This week we arranged a number of interviews with leading USA business media and there are a number of pointers that executives that want a good interview should keep in mind. 1. Set the scene: Describe your offering in terms of the USA market. Use USA firms and markets as comparisons. 2. Data, data, data: […]

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February 17, 2013

Images worth a thousand words

One of the first action items for companies we work with is to get a bank or store of great images. They work hard when it comes to publicity. Media want images, readers and viewers love images. Indeed studies show readers look first at the picture, the caption, then the headline then start reading if […]

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February 17, 2013

Power up your PR at trade shows

If you are like most companies a conference or trade show is a considerable expense. Flights, the Booth, staff and more. Get additional ROI with a strong media profile at the conference. The whole point of being there is to make yourself known to key people, companies, and decision makers. Connect with them through the […]

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