NEWS MEDIA AGENCY
DIGITAL MEDIA TEAM
LEVERAGE OUR INDUSTRY
AND MEDIA NETWORK
Our clients have been in:
Experienced digital media experts make sure your company news is seen by the right people for maximum growth
After 20 years in the media and PR business, we know what makes news.
At DMG we leverage all digital news media formats including opinion-leading biopharma trade media, business, and financial media, business social media, and online TV news networks such as Bloomberg, and industry podcasts.
Plus we are pitching media every day around the globe so make sure you are part of our pitch.
Our core PR and media services
Identifying and maximizing news value is central to everything we do.
Our media services are sought out by leading companies wanting maximum returns for business development, IPOs, fund-raising, and reputation management.
Our work includes branding, web/digital presence, business social media, press releases, news distribution strategies including translations, interviews with opinion-leading media, and news article placements. Our experienced and professional media team is with you every step of the way.
PRCover leverages our 2 decades of biopharma business news media experience launching and growing companies around the globe, including generating more than $140m in investment funding for our clients.
Measurement is central to everything we do. All our clients get a private online Dashboard showing results as well as detailed media coverage reports.
One of the great benefits of online and digital media is that it is measurable – via website and page visits, Linkedin, form completions, meeting bookings, RFP requests, video views, and much more. This means our clients can see real-time the results of news media marketing.
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- 1News media
What is a news story, how to present the story to media and which media like what types of news stories.
- 2Media contacts
After 20 years in the business, we know the most influential trade and business media and even consumer media so they take our calls and reply to our email pitches – almost every time!
- 3Integrated media
We know how to extend the life and leverage of your news media wins via social media and your online presence including enewsletters, email signatures, and even using them in investor pitches and new business and customer retention campaigns.
- 4Investor relations/capital raisings
Investors like to see news coverage, in fact, it is a key element for a successful IPO and share price management
- 5Search Marketing
News media coverage delivers exceptional search results, keeping a company top of search pages in engines like Google. News articles can stay online for years delivering powerful reputational and awareness among target audiences.
Our Work Process
Tell us what you need and when – and what are the KPIs for success.
We look at what you have done and said in the past. What your competitors are doing. What your trade or business media are reporting on.
We prepare a recommendation strategy for executive or Board approval.
We can start within 24 hours but do require at least 3 days to prepare media target lists, pitches, image banks and supporting data – all of which need to be approved client side.
Weekly reports are updated and often daily emails and calls are part of the processes.
You can see any time – real time – how the campaign is running via your own DMG online Data Board.
Most clients want to stay working with DMG so we set up an ongoing program to support and leverage the project work and keep media engaged and reporting on your company.