Data: 562 people went to the NICM website to learn more about the clinical trial on the day this air...
Your News Media Agency
Strategy & Data Driven
Getting the right news media coverage that delivers results is a strategic process informed by reader/viewer data and 2 decades of experience.
A fresh approach to a news story is often the secret to success.
A new angle, video, image or spokesperson – or even the addition of a case study can get a story over the line to trigger the interest of opinion-leading reporters.
Results and value are always determined by advanced tracking of responses and interest.
Measurement is key to reporting up and determining success.
See some of our latest client news and media wins
Morton was referred to Professor Thomas Borody, a gastroenterologist and FMT pioneer, who prescribed...
The world leader in FMT and digestive diseases, the Centre for Digestive Diseases (CDD) has appointe...
- 1News media
What is a news story, how to present the story to media and which media like what types of news stories.
- 2Media contacts
After 20 years in the business, we know the most influential trade and business media and even consumer media so they take our calls and reply to our email pitches – almost every time!
- 3Integrated media
We know how to extend the life and leverage of your news media wins via social media and your online presence including enewsletters, email signatures, and even using them in investor pitches and new business and customer retention campaigns.
- 4Investor relations/capital raisings
Investors like to see news coverage, in fact, it is often a key KPI for due-diligence.
- 5Search Marketing
News media coverage delivers exceptional search results, keeping a company top of search pages in engines like Google. News articles can stay online for years delivering powerful reputational and awareness among target audiences.
Our Work Process
Tell us what you need and when – and what are the KPIs for success.
We look at what you have done and said in the past. What your competitors are doing. What your trade or business media are reporting on.
We prepare a recommendation strategy for executive or Board approval.
We can start within 24 hours but do require at least 3 days to prepare media target lists, pitches, image banks and supporting data – all of which need to be approved client side.
Weekly reports are updated and often daily emails and calls are part of the processes.
You can see any time – real time – how the campaign is running via your own DMG online Data Board.
Most clients want to stay working with DMG so we set up an ongoing program to support and leverage the project work and keep media engaged and reporting on your company.