• The new Digital PR Agency

  • Top tier News media reports

  • Amplified online to decision-makers





What is online News Marketing?

Online News Marketing is a process that first creates valuable and relevant news content in top tier media outlets, then re-shares to a clearly defined audience to convert around a business benefit response or action.

Our Process



What results do you want?

Start with the end in mind.

Agree on results, ie investment attraction, partnership, license deals or general profile building preparing for a product launch or market entry.

Deliver earned media

Getting your story in top tier media.

Through our extensive network of leading journalists and bloggers we get your story told and reported on in the media decision-makers trust.

Amplify & leverage

Share this powerful earned news media.

Extend the life and reach of this powerful media validation. Re-sharing, re-purposing and making it easy to find turns a news report into an online global targeted campaign that can deliver for months. We tap the latest digital strategies and tools that maximise the value of your news. 

Track & Measure

Measurement is now easy.

All clients should expect a detailed report on the digital or online reach of content. How many people have seen it and where it has appeared. This can be matched with website traffic and behaviour. 



Our success is yours

Million dollars in investment
DMG has helped its clients attract investment in Australia, USA, Asia and EU via IPOs, VC and high net worth investors.
Market entry and product launches
DMG has helped clients launch into new markets with powerful earned media followed by a “digital blast”.
Top tier media placements
DMG has delivered client profiles in the world’s top media including CNN, Australian Financial Review, Financial Times, New York Times, CNBC, South China Morning Post, Asia Wall Street Journal and much more.
Leveraged conferences & trade show media events
Conferences and tradeshows are a great place to make announcements – virtually or in person – because the trade media are there as well as many of your target audience.


  • DMG was able to facilitate a dynamic and robust campaign in Australia and New Zealand which contributed to our global trial being able to meet LPI timelines. The data from the region showed that their ability produce engaging direct to patient outreach enhanced our ability to generate referrals for clinical sites. Should the opportunity present itself in the future, I would without a doubt look to partner with them in the region to capitalize on their expertise and promote rapid patient recruitment

    — John A. Kempen Sr. Manager, Clinical Operations. Ardea Biosciences Inc. —
  • Editorial media coverage has played a significant role in the company’s business development program in the US. DMG has secured an impressive spread of Novotech features in leading US industry media.

    Novotech CEO Alek Safarian
  • Not only did our CEO have the opportunity to brief top tier local press about the Company’s operations and growth plans, but we received outstanding coverage as a result.

    Victoria McDonald, Corporate Communications, Sr. Manager
  • DMG secured powerful TV news coverage for Austrade’s clients exhibiting at CES in the USA.

    David Lawson, Consul-General and Trade Commissioner, San Francisco
  • DMG has delivered on every front with exceptional news media coverage for the launch in Australia, USA and globally – and ongoing.

    Bob Matthews, CEO Ausra Australia

What makes investors invest?

Trade media profile/validation
Financial media profile/validation
Clear message
Backstory - your why
Strong & professional online presence - media and news room
Professional media spokesperson
Research that validates offering or sector



Investors invest in companies that they know about. So the fastest way for companies to attract investment is to be featured in the media that investors know and trust.

What we do is get you profiled in the right media – including print, TV, online, radio, podcasts, video, blogs. Then we amplify the news online through all the channels that reach the right investors in the right way, at the right time and with the right message.




About the Founder

Susan Fitpatrick-Napier

MD & Founder

View Profile

Susan Fitpatrick-Napier


Digital Mantra Group has an outstanding reputation for success using news marketing. We have helped secure $134 million in funding for our client companies, run successful IPO media programs in Australia, Asia and the USA, and developed and managed investor engagement programs to support stock price and company growth. 

— Susan Fitzpatrick-Napier —


+61 2 8006 0424 or USA+1 650 798 5238

Sydney | Circular Quay, Level 34 AMP Tower, 50 Bridge Street Sydney NSW, 2000 Australia

Palo Alto | Level 3, 228 HamiltonAve, Palo Alto CA 94301 USA


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