Your News Media Agency

As a DMG client, you get the advantage of 20 years of media experience including print, TV, radio, blogs, social media, data analytics, and modern influencers.
Plus we are pitching media every day around the globe so make sure you are part of our pitch.

Strategy & Data Driven

Getting the right news media coverage that delivers results is a strategic process informed by reader/viewer data and 2 decades of experience.

Creative

A fresh approach to a news story is often the secret to success.

A new angle, video, image or spokesperson – or even the addition of a case study can get a story over the line to trigger the interest of opinion-leading reporters.

Measurable

Results and value are always determined by advanced tracking of responses and interest.

Measurement is key to reporting up and determining success.

See some of our latest client news and media wins

Our Latest Wins

See more

Latest News

September 15, 2018
PromarkerD in The Australian

Australian test for 30 million diabetics   A new Australian-developed blood test could help 30...

Our expertise

  1. 1
    News media

    What is a news story, how to present the story to media and which media like what types of news stories.

  2. 2
    Media contacts

    After 20 years in the business, we know the most influential trade and business media and even consumer media so they take our calls and reply to our email pitches – almost every time!

  3. 3
    Integrated media

    We know how to extend the life and leverage of your news media wins via social media and your online presence including enewsletters, email signatures, and even using them in investor pitches and new business and customer retention campaigns.

  4. 4
    Investor relations/capital raisings

    Investors like to see news coverage, in fact, it is often a key KPI for due-diligence.

  5. 5
    Search Marketing

    News media coverage delivers exceptional search results, keeping a company top of search pages in engines like Google. News articles can stay online for years delivering powerful reputational and awareness among target audiences.

Our Work Process

1

The Mission

Tell us what you need and when – and what are the KPIs for success.

2

Landscape review

We look at what you have done and said in the past. What your competitors are doing. What your trade or business media are reporting on.

3

Recommendation

We prepare a recommendation strategy for executive or Board approval.

4

Action

We can start within 24 hours but do require at least 3 days to prepare media target lists, pitches, image banks and supporting data – all of which need to be approved client side.

5

Reporting

Weekly reports are updated and often daily emails and calls are part of the processes.

6

Data Board

You can see any time – real time – how the campaign is running via your own DMG online Data Board.

7

Ongoing

Most clients want to stay working with DMG so we set up an ongoing program to support and leverage the project work and keep media engaged and reporting on your company.

Have Questions?
20Years of Experience
12Professional Staff
148Funds raised $m
2400Media Wins