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February 17, 2013

The power of a video

Never under estimate the power of a picture or a video. They are increasingly the most compelling communication tools that can share huge amounts of information instantly and in the case of a “how to video” – walk through and explain a complicated concept in seconds.

At DMG one of our first actions with a new client is to assemble a bank of great images that shows the company’s product, service, culture, vision, team, facilities etc, as well as arranging professionally taken headshots of the executive team. Spend $1,000 on a half day photo shoot or anything from $2-25,000 on a video and you will be guaranteed of exceptional ROI in terms of usage in media, the website, enewsletters, landing pages, conference promos, and as part of a press release etc.

For companies with a new technology or processes we highly recommend a “how it works” animation. These can Image representing YouTube as depicted in Crun...be used in investor presentations, on the website, and shared with key industry media for use on their sites.

Media outlets are always keen to use quality video or animation as long as it is more about the technology or process than sales and spin.

So a good video can get you maximum exposure for a modest spend and you can keep using the video with minor updates for years to come.

One animation DMG scripted and had produced for Ausra (by production company Brave Vision) is still being used 4 years later by Areva, the company that bought Ausra see the video here.  Similarly Algae.Tec has a spectacular animation video which is used on their website, USB gifts, and is posted on all key industry media with exceptional traffic and awareness results.

YouTube is currently the second largest search engine after Google so make sure you are using this powerful and essential communication tool.

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