November 15, 2014

Stealth vs media coverage – which one should you chose?

Press and marketing might accelerate businesses, but product builds the foundation.

Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they find themselves pivoting and iterating a not-quite-there-yet product in that same sought-after spotlight.

See the full article here on Mashable

PR tips, Uncategorized
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