May 22, 2011

Social media spend over 10% of mix

Almost three quarters of companies are earmarking over 10% of marketing spend for social media activities and are increasingly shifting from branding to building customer relationships.

That is according to the Nielsen Community Engine 2011 Social Media Business Benchmarking Study that was conducted by Nielsen in April 2011 among a sample of 417 respondents, 83 of which were firms in the private sector with over 100 staff. B&T



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