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March 14, 2020

Press release: Savvy Biotech Companies Pivot to Virtual Biz Dev as Trade Shows and Meetings Suffer COVID-19 Collapse

San Francisco, CA – Award-winning global leader in digital communications for biotech and healthcare companies Digital Mantra Group said today that smart companies are quickly shifting to digital for lead-generation as trade shows and face to face meetings are shuttered in the COVID-19 outbreak. 

Digital Mantra Group specializes in profiling biotech and healthcare companies in the North America and APAC markets via the trade and business news media for lead generation, business development, and investment opportunities.

The company said:

“Forget everything you have been doing for biz dev. This is the new normal for the next few months and perhaps up to a year as businesses grapple with a changed customer and investment environment.

In the short-and medium term, companies still need to communicate with their stakeholders, customers, and potential customers, as well as the investment community.

It’s now all about creating authentic and informative digital content designed specifically for your customer-base. Then sharing it via the multitude of online business channels so your company is highly visible to clients and potential clients.”

In fact the silver-lining is that the digital approach is a fraction of the cost and time compared to trade shows and face to face meetings. It is also able to reach more people, is targeted via location and prospect type, as well as being highly measurable and trackable.

The most powerful digital communications tools to tap include:

  • Webinars
  • Teleconference/Zoom meetings
  • News media articles and features about a company in leading industry online media
  • Podcasts
  • EDMs to databases/clients/prospects
  • Website information help/chat services
  • Website engagement via smart forms
  • Press/news releases
  • Website content/blogs/articles
  • Commissioned special industry reports
  • Video about a company or news
  • Linkedin
  • Twitter
  • Google Adwords

Want to know more? For a 15-minute strategy overview/briefing please book a call with us here. https://calendly.com/digital-mantra-group/15min

About Digital Mantra Group https://www.digitalmantragroup.com/

DMG was founded in 2001 in Silicon Valley supporting the booming tech, biotech and medtech sector, working with business and biotech journalists to get news out about young companies in influential news media.

DMG has helped secure millions of dollars in new business deals and more than $140m in investment for companies via news media profiles.

The company has also expanded to Singapore and Sydney and is 100% focused on the incredible reach that digital media offers for growth and investment.

The company has a powerful team of biotech and healthcare specialist communications experts and can offer the following tailored to client goals, product and growth plans:

  • News media articles and features about a company in leading industry online media
  • Podcasts
  • EDMs to databases/clients/prospects
  • Website information chat services
  • Website engagement via smart forms
  • Press/news releases
  • Website content/blogs/articles
  • Commissioned special industry reports
  • Video about a company or news
  • Linkedin
  • Twitter
  • Google Adwords
  • Webinars
  • Zoom meetings
  • Business SEO
  • Business search geo-targeting marketing
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