A NY Times blog about getting start-up funding says 20% of the funding came from leads generated from media reports about the company.
“Our reactive strategy was to follow up with people who called us asking about investment opportunities after reading articles about TerraCycle. About 20 percent of the capital we raised came from fielding such inquiries. All together, over an eight-year period, we raised $18 million in five rounds of financing from both angel and institutional investors.”
