The role of PR and Social Media in the new sales/marketing cycle.
Birth of a revenue cycle
Contrary to the old sales cycle, the modern revenue cycle includes the parts of the business that feed and foster sales: marketing, branding, PR and social media. This bigger-picture process makes it possible to take this part of the business that has long been a cost center, and transform it into a true revenue driver.
via How we quadrupled revenue by uniting sales and marketing | VentureBeat.