January 20, 2011

How to defend your online reputation

Brad Howarth shares the challenges of managing corporate online reputation in an article in Smart Company.

Media Marketing is about driving growth and sales and leads but also about building reputations and managing and protecting them via the many media channels that connect you with your people.  However, the unexpected can happen and that is when this corporate brand “credit” can lessen the impact and reduce the time it takes to repair a reputation.

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