DMG CEO Susan Fitzpatrick-Napier has spent the past few weeks in New York attending cleantech, social media, PR and marketing industry conferences. A highlight of the sessions was the Internationalist 100 Leaders, 100 Ideas, 100 Power Brands: Reinventing Marketing Leadership amid Global Complexity. Thriving in a Real-Time Marketing World by Google’s President Global Media Henrique De Castro who has worldwide responsibility for YouTube and all Google platforms business, featured the future of TV and advertising and how it will be even more personal than we could ever imagine, and the session Building a Future-Focused Global Brand: Naked’s Paul Woolmington discussed with Vesta Wind System’s Morten Albaek the importance of integrating a mission for creating change as part of a company’s marketing vision and spend, and shared the Vesta backed Wind Made campaign.
