August 18, 2011

DMG delivers $500,000 plus in media coverage for LPA

DMG manages the Live Performance Australia (LPA) business media engagement. This year the Agency again helped launch the LPA’s key data the annual Ticketing Survey. Like past years the Agency launches the Survey with a media dinner for LPA senior executives and leading business media representatives inviting the likes of Bloomberg TV, BRW, The Australian, the Australian Financial Review,  WA News, AAP and the Sydney Morning Herald among others. The Agency then arranges interviews and briefings with LPA CEO Evelyn Richardson. The resulting news coverage (small example) this year was in excess of $500,000 appearing in all the leading business media and of course the client was 100% happy!

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