Earned media vs. paid media: A 7-point list of benefits | Articles http://t.co/NGPT0Sfg
A leading international solar company has selected DMG to manage the launch of its IPO and listing. DMG will be delivering media engagement and briefings, the investor roadshow, investor presentation and Prospectus management including sourcing the Independent Expert Report from its vast cleantech expert source connections. More on the project when the IPO is announced.
DMG again wins top news media coverage and political influence for its client the Australian Solar Industry Society (AuSES) with lead story in The Australian and lead in the Sydney Morning Herald on the impact of feed in tariff cuts on the solar sector.
DMG manages the Live Performance Australia (LPA) business media engagement. This year the Agency again helped launch the LPA’s key data the annual Ticketing Survey. Like past years the Agency launches the Survey with a media dinner for LPA senior executives and leading business media representatives inviting the likes of Bloomberg TV, BRW, The Australian, […]
Great post from an angry journo: Why I Will Never, Ever Hire A “Social Media Expert” “Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing […]
DMG is running the media marketing campaign for the current solar crisis in Australia. Coverage has included all the TV news stations over the past week (most nights), radio both State and National, daily newspapers including AFR, The Australian, SMH and the Daily and Sunday Telegraph. “The solar industry has run a strong campaign against […]
Almost three quarters of companies are earmarking over 10% of marketing spend for social media activities and are increasingly shifting from branding to building customer relationships. That is according to the Nielsen Community Engine 2011 Social Media Business Benchmarking Study that was conducted by Nielsen in April 2011 among a sample of 417 respondents, 83 […]
A NY Times blog about getting start-up funding says 20% of the funding came from leads generated from media reports about the company. “Our reactive strategy was to follow up with people who called us asking about investment opportunities after reading articles about TerraCycle. About 20 percent of the capital we raised came from fielding […]
The DMG Media Ready Checklist is an industry insider guide on getting your company as Media Ready as possible before it engages with media – both online and off-line. DMG specialises in making sense of the hundreds (and growing daily) of media “channels” out there, and designs custom programs that deliver success. It is not […]
DMG CEO Susan Fitzpatrick-Napier has spent the past few weeks in New York attending cleantech, social media, PR and marketing industry conferences. A highlight of the sessions was the Internationalist 100 Leaders, 100 Ideas, 100 Power Brands: Reinventing Marketing Leadership amid Global Complexity. Thriving in a Real-Time Marketing World by Google’s President Global Media Henrique […]
DMG congratulates former Ausra (DMG client) now AREVA on the signing of the Kogan Creek deal to install a 44 megawatt solar thermal augmentation project at the 750 megawatt coal-fired power station in Queensland, Australia, representing the largest solar project in the Southern Hemisphere and the world’s largest solar/coal-fired power augmentation project. DMG was engaged […]
Here are two new Cleantech TV interviews [part of the DMG companies] from industry leaders speaking at the 7th Annual Australasian Cleantech Forum 2011 in Sydney this month – the conference which has leaders from around the region. Feel free to link or embed on your site!
Kylie Hargraves: Exec. director International Markets & Trade: “Having just returned from the US I was reminded of some of the key traps that many Australian exporters forget to look out for when looking at the US market. So I prepared a quick article on it which was featured in Dynamic Exports – I’m always […]
blackbox – a next generation seed accelerator for technology startups in the heart of Silicon Valley. blackbox connects entrepreneurs with a global network of seed investors, mentors and market entrance partners, and helps entrepreneurs run their startups more effectively by providing cutting edge tools and frameworks based on the emerging science of entrepreneurship. Check out […]
The New York Times reports on a new TV show about Portland, Oregon: For years, many residents here have reacted with practiced apathy and amusement toward the national fascination with Portland. Outsiders and media critics have glowed over everything from its restaurants to its ambitious transit system of streetcars and light rail. Yet with “Portlandia,” […]
Brad Howarth shares the challenges of managing corporate online reputation in an article in Smart Company. Media Marketing is about driving growth and sales and leads but also about building reputations and managing and protecting them via the many media channels that connect you with your people. However, the unexpected can happen and that is […]
Algae.Tec, – ASX AEB – (DMG client) a USA and Australian advanced biodiesel algae company, listed yesterday on the ASX and according to the Australian Financial Reveiw today: “On its debut renewable energy company Algae.Tec rewarded investors with a 20% gain up 4c to 24c.” SMH said: “A COMPANY that uses algae to produce biofuels […]