Uncategorized

July 22, 2015

Australian Tech Competition

Saw some great companies today when I presented media and digital communications at the Australian Technologies Competition in Sydney. The session was moderated by Ben Wright CEO of ATP Innovations.    

Clean Tech, Uncategorized
May 31, 2015

The 10 slides you need for your funding pitch

Pitching your startup to investors just might be the most nerve-wracking aspect of starting your new business — well, besides the prospect of losing your shirt. http://www.inc.com/larry-kim/your-startup-s-pitch-only-needs-these-10-slides.html?cid=sf01002

Uncategorized
May 31, 2015

Putting a value on media reporting

How valuable is media coverage from top-tier media or trade/industry media? Smart companies know the value of respected third party media validation to their brand, business and growth. So they are prepared to invest in media agencies that open doors to influential media and manage the process to support the information exchange between the company […]

PR tips, Uncategorized
May 31, 2015

Sidekick

We work with many startups and see what goes on from the inside. One of the big problems we see in startups is talented senior females in the executive team or even founders or co-founders taking on the “busy work” in a bid to get the company moving fast. Website build/design and management of coders, […]

PR tips, Uncategorized
May 10, 2015

The power of an image

One of the first recommendations we make to a new client company is invest in a photo shoot for great shots of executives, product, location and offices etc. A good image will at least double your chance of getting news media coverage. It will also mean bigger placement – taking your story from an in brief […]

PR tips, Uncategorized
May 1, 2015

Blokey investors

We love working with investors. They are experienced, talented and professional. But we have experienced a few blokey low points during our work with some of our startups. Blokey investor conversations over lunches or marketing strategy meetings – with female senior executives at the table – have included…to all the executive team “We have to get the […]

Uncategorized
March 21, 2015

TaKaDu appoints DMG as Australian PR agency

PRESS RELEASE March 21, 2015 For interviews contact +61 2 8218 2144 or +1 650 798 5238 | team@DMGPR.com Utility-scale water management and leak detection technology company TaKaDu has appointed DMG for their media relations program in Australia. Over the past 15 years DMG has delivered media profiles for more than 74 companies for capital raising and deal flow […]

Clean Tech, Uncategorized
November 15, 2014

Stealth vs media coverage – which one should you chose?

Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they find themselves pivoting and iterating a not-quite-there-yet product in that same sought-after spotlight. See the full article here on Mashable

PR tips, Uncategorized
May 16, 2013

Five reasons why hiring a good PR firm is good for business

VentureBeat features a great article about the value a good agency can bring to a start-up, young company, small business, medium sized business and why the large ones believe hiring aPR firm is a no-brainer. Other VentureBeat articles on PR agencies have emphasized the importance of insisting “having one of the senior-level executives working directly […]

PR tips, Uncategorized
March 6, 2013

Top 6 fails from the website SEO experts YOAST

Top SEO team Yoast have reviewed more than 500 websites and keep finding the same problems. Take a look at these for a quick fix that will boost your website performance. Some of the things most sites get wrong 404 pages It baffles me in how many reviews this came up, so few people spend […]

PR tips, Uncategorized
March 2, 2013

How to rapidly build a business profile in the USA

After more than 20 years of growing more than 130 businesses into successful companies –  many of them becoming global public companies through IPOs – we wanted to share this wealth of public relations and marketing experience because everyone deserves to know. The USA is still, despite economic challenges, a destination for expansion and investment […]

PR tips, Uncategorized
February 17, 2013

5 tips for a winning interview with USA media

This week we arranged a number of interviews with leading USA business media and there are a number of pointers that executives that want a good interview should keep in mind. 1. Set the scene: Describe your offering in terms of the USA market. Use USA firms and markets as comparisons. 2. Data, data, data: […]

PR tips, Uncategorized
February 17, 2013

Images worth a thousand words

One of the first action items for companies we work with is to get a bank or store of great images. They work hard when it comes to publicity. Media want images, readers and viewers love images. Indeed studies show readers look first at the picture, the caption, then the headline then start reading if […]

PR tips, Uncategorized
February 17, 2013

Power up your PR at trade shows

If you are like most companies a conference or trade show is a considerable expense. Flights, the Booth, staff and more. Get additional ROI with a strong media profile at the conference. The whole point of being there is to make yourself known to key people, companies, and decision makers. Connect with them through the […]

PR tips, Uncategorized
February 17, 2013

The power of a video

Never under estimate the power of a picture or a video. They are increasingly the most compelling communication tools that can share huge amounts of information instantly and in the case of a “how to video” – walk through and explain a complicated concept in seconds. At DMG one of our first actions with a […]

PR tips, Uncategorized
February 17, 2013

Who can you trust?

  Who can you trust in business? Yes you trust companies and people you know, but how does a new or unknown company get your trust? Do you trust the opinion and reporting of journalists and bloggers in your industry media? Most would say yes. The quality media, not the ones that produce editorial on […]

PR tips, Uncategorized
February 17, 2013

Content is still king

We all know content is king – but how many companies have a content marketing plan that delivers on their capital raising or lead generation targets? This is a plan for generating new content for the online and offline channels that tap your influencers and decision-makers (IDMs). Everyone is busy so the more you can re-purpose a […]

PR tips, Uncategorized