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The 10 slides you need for your funding pitch

Pitching your startup to investors just might be the most nerve-wracking aspect of starting your new business — well, besides the prospect of losing your shirt. http://www.inc.com/larry-kim/your-startup-s-pitch-only-needs-these-10-slides.html?cid=sf01002

Uncategorized

Putting a value on media reporting

How valuable is media coverage from top-tier media or trade/industry media? Smart companies know the value of respected third party media validation to their brand, business and growth. So they are prepared to invest in media agencies that open doors to influential media and manage the process to support the information exchange between the company […]

PR tips, Uncategorized

Sidekick

We work with many startups and see what goes on from the inside. One of the big problems we see in startups is talented senior females in the executive team or even founders or co-founders taking on the “busy work” in a bid to get the company moving fast. Website build/design and management of coders, […]

PR tips, Uncategorized

The power of an image

One of the first recommendations we make to a new client company is invest in a photo shoot for great shots of executives, product, location and offices etc. A good image will at least double your chance of getting news media coverage. It will also mean bigger placement – taking your story from an in brief […]

PR tips, Uncategorized

Blokey investors

We love working with investors. They are experienced, talented and professional. But we have experienced a few blokey low points during our work with some of our startups. Blokey investor conversations over lunches or marketing strategy meetings – with female senior executives at the table – have included…to all the executive team “We have to get the […]

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TaKaDu appoints DMG as Australian PR agency

PRESS RELEASE March 21, 2015 For interviews contact +61 2 8218 2144 or +1 650 798 5238 | team@DMGPR.com Utility-scale water management and leak detection technology company TaKaDu has appointed DMG for their media relations program in Australia. Over the past 15 years DMG has delivered media profiles for more than 74 companies for capital raising and deal flow […]

Clean Tech, Uncategorized

Stealth vs media coverage – which one should you chose?

Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they find themselves pivoting and iterating a not-quite-there-yet product in that same sought-after spotlight. See the full article here on Mashable

PR tips, Uncategorized

Five reasons why hiring a good PR firm is good for business

VentureBeat features a great article about the value a good agency can bring to a start-up, young company, small business, medium sized business and why the large ones believe hiring aPR firm is a no-brainer. Other VentureBeat articles on PR agencies have emphasized the importance of insisting “having one of the senior-level executives working directly […]

PR tips, Uncategorized

How to rapidly build a business profile in the USA

After more than 20 years of growing more than 130 businesses into successful companies –  many of them becoming global public companies through IPOs – we wanted to share this wealth of public relations and marketing experience because everyone deserves to know. The USA is still, despite economic challenges, a destination for expansion and investment […]

PR tips, Uncategorized

Images worth a thousand words

One of the first action items for companies we work with is to get a bank or store of great images. They work hard when it comes to publicity. Media want images, readers and viewers love images. Indeed studies show readers look first at the picture, the caption, then the headline then start reading if […]

PR tips, Uncategorized

Power up your PR at trade shows

If you are like most companies a conference or trade show is a considerable expense. Flights, the Booth, staff and more. Get additional ROI with a strong media profile at the conference. The whole point of being there is to make yourself known to key people, companies, and decision makers. Connect with them through the […]

PR tips, Uncategorized

The power of a video

Never under estimate the power of a picture or a video. They are increasingly the most compelling communication tools that can share huge amounts of information instantly and in the case of a “how to video” – walk through and explain a complicated concept in seconds. At DMG one of our first actions with a […]

PR tips, Uncategorized

Who can you trust?

  Who can you trust in business? Yes you trust companies and people you know, but how does a new or unknown company get your trust? Do you trust the opinion and reporting of journalists and bloggers in your industry media? Most would say yes. The quality media, not the ones that produce editorial on […]

PR tips, Uncategorized

Content is still king

We all know content is king – but how many companies have a content marketing plan that delivers on their capital raising or lead generation targets? This is a plan for generating new content for the online and offline channels that tap your influencers and decision-makers (IDMs). Everyone is busy so the more you can re-purpose a […]

PR tips, Uncategorized