News

November 23, 2015

PRESS RELEASE: DMG PR/UX How to Guide. How to double clinical trial patient recruitment on your Study website

When you consider how much time and money is spent getting a person to a Study website, it’s important to make sure that they quickly and easily find what they are looking for. It’s vital that they get information that either pre-qualifies them and ultimately brings them to the Clinic for screening, or determines that […]

Clinical Trials
November 2, 2015

PRESS RELEASE |Chinese media company News Focus Media appoints DMG as Australian PR agency for investor relations

PRESS RELEASE April 21, 2015 For interviews contact +61 2 8218 2144 or +1 650 798 5238 | team@DMGPR.com News Focus Media (NFN) a leading digital media and tech company in Beijing has appointed DMG for their media relations and investor relations program. https://youtu.be/4wcEigSpC94 Over the past 15 years DMG has delivered media profiles for more than 74 companies for […]

Uncategorized
October 20, 2015

PRESS RELEASE | EARTHECCO® gets PRCover the fixed-price unlimited PR service for SMEs and startups that want media profile for rapid growth

  PRESS RELEASE November 1, 2015 For interviews contact +61 2 8218 2144 or +1 650 798 5238 | team@DMGPR.com EARTHECCO® the leading commercial non-toxic antibacterial disrupting the food processing and healthcare sector has taken advantage of PRCover, the unlimited PR service for startups and SMEs. EARTHECCO® has just signed up for a year’s unlimited PR and has already […]

Uncategorized
October 15, 2015

PRESS RELEASE | HLA gets PRCover the fixed-price unlimited PR service for SMEs and startups that want investment attraction and rapid growth

  PRESS RELEASE November 1, 2015 For interviews contact +61 2 8218 2144 or +1 650 798 5238 | team@DMGPR.com Health Language Analytics (HLA) the leading natural language processing technology platform has taken advantage of PRCover, the unlimited PR service for startups and SMEs. HLA has just signed up for a year’s unlimited PR with a focus on USA […]

Tech, Uncategorized
October 2, 2015

PRESS RELEASE | Greenbank Environmental appoints DMG for media and communications

PRESS RELEASE October 1, 2015 For interviews contact +61 2 8218 2144 or +1 650 798 5238 | team@DMGPR.com Greenbank Environmental, Australia’s largest independent trader in solar credits, has appointed Digital Mantra Group (DMG) as its media and communications company. Over the past 15 years DMG has delivered media profiles for more than 74 companies for capital raising and […]

Tech, Uncategorized
September 30, 2015

How to turn around a negative Fortune Magazine article

The power of face to face media briefings is demonstrated by Zeetings CEO’s recent interaction with Fortune Magazine. Fortune Magazine journo Adam Lashinsky slammed the company in a story a while back so in a bid to clear the air on his next trip to Silicon Valley CEO Robert Kawalsky had a meeting with Adam and […]

PR tips, Uncategorized
September 18, 2015

PRCover offers fixed-price unlimited PR service your CFO will love

PRCover is business success insurance. One one-off low fee for unlimited PR complete with guaranteed media profile and services every month for up to a year. What we don’t do is spend hours on reporting and fancy strategy documents – you get what your business needs and more every month for fast growth or investor […]

PR tips, Uncategorized
September 16, 2015

Congratulations to Edelman for ending coal connection

At DMG we often work with solar and renewable tech companies so we are pleased to see the Guardian report “the world’s biggest public relations company has decided it will no longer work with coal producers and climate change deniers. Edelman said it believes such clients pose a threat to the company’s legitimacy and its […]

Clean Tech
September 15, 2015

Multi-screen TV journalism

Watching the Liberal leadership spill on Sky News last night showed how dependent media now is on multi-screens for news gathering and delivery. The commentators and anchors had their mobiles on and in shot and openly checked texts and tweets while others talked. At one stage David Speers even left his seat to take a call! […]

PR tips, Uncategorized
August 26, 2015

PRESS RELEASE | TrialWire

  For interviews contact +61 2 8218 2144 or +1 650 798 5238 | team@DMGPR.com TRIALWIRE OFFERS A RAPID PATIENT ENROLLMENT SOLUTION FOR THE CLINICAL TRIAL INDUSTRY TrialWire an “earned media” PR pitching and placement service offers a new on-demand targeted media approach to patient recruitment. TrialWire works with journalists and bloggers to get Study information in front of […]

Clinical Trials, Uncategorized
August 14, 2015

Boost investors and customers reach with “Name Dropper”

Based on decades of experience managing media interviews with clients, DMG highly recommends a simple technique it calls Name Dropper, that gets you in front of influencers in your sector as well as investors, big customers and potential partners. It easily doubles the media value, search engine appeal, reach and outcomes from an interview and published […]

PR tips, Uncategorized
July 27, 2015

Survey Finds Earned Media More Essential than Ever in Today’s Modern Communications Model

“While social media revolutionized the way we communicate, we must not underestimate the power and credibility that traditional media relations provides,” said Jennifer Risi, Managing Director, Ogilvy Media Influence and Head of Media Relations, North America.  “The results give a clear indication of the critical role that public relations – and earned media in particular […]

PR tips, Uncategorized
July 22, 2015

Australian Tech Competition

Saw some great companies today when I presented media and digital communications at the Australian Technologies Competition in Sydney. The session was moderated by Ben Wright CEO of ATP Innovations.    

Clean Tech, Uncategorized
May 31, 2015

The 10 slides you need for your funding pitch

Pitching your startup to investors just might be the most nerve-wracking aspect of starting your new business — well, besides the prospect of losing your shirt. http://www.inc.com/larry-kim/your-startup-s-pitch-only-needs-these-10-slides.html?cid=sf01002

Uncategorized
May 31, 2015

Putting a value on media reporting

How valuable is media coverage from top-tier media or trade/industry media? Smart companies know the value of respected third party media validation to their brand, business and growth. So they are prepared to invest in media agencies that open doors to influential media and manage the process to support the information exchange between the company […]

PR tips, Uncategorized
May 31, 2015

Sidekick

We work with many startups and see what goes on from the inside. One of the big problems we see in startups is talented senior females in the executive team or even founders or co-founders taking on the “busy work” in a bid to get the company moving fast. Website build/design and management of coders, […]

PR tips, Uncategorized