Is it marketing?
Is it advertising?
Is it PR?
Is it online or social media?
The way in which we communicate with our target audiences has changed dramatically as technology has changed the nature of the communication channels, along with the way in our audiences connect with those channels.
Given our ability to reach the audience anytime, anywhere through a variety of channels, our approach to media marketing has been designed to capitalize on the new opportunities and deliver great results for our clients.
Our approach to media marketing is also guided by years of insight into what our clients want to achieve and the best way to deliver cost-effective and measurable results.
Our clients have a number of objectives when engaging us to raise their profile with different audiences.
They want to attract the interest and support of prospective investors and business partners.
They want to establish their product or service in the marketplace to drive distribution and sales.
They want to build their corporate profile to assume a position of authority and leadership in their sector.
They want to influence policy or decision-makers in ways that are beneficial to their business.
Above all, they want results that validate their investment in communication.
The old definitions of marketing, advertising and public relations really don’t apply so much any more.
A news release that goes out to the media can also be used to communicate with investors or promote your products or services when it appears in online search results.
A mention in a media story can drive prospective business partners to your website for more information and an opportunity to do business or form a new relationship. Your online presence is just as important as the quality of your investor presentations or briefings to media.
At the same time, traditional media channels such as the press or broadcast media continue to be influential in reaching a variety of audiences.
DMG Media Marketing approach helps you to make the most of the variety of ways now available to communicate with and influence your audience.
From identifying the audience, understanding the best ways to reach them, ensuring that your message will get across, and using the most effective tools and channels, DMG Media Marketing is a comprehensive and results-focused resource that delivers tangible benefits for your company.
DMG Media Marketing is also flexible enough to be tailored to your particular objectives and priorities. Because we draw upon our experience across a range of sectors, from media relations through to investor briefings and social media engagement, we can help shape a program of activity that suits your business needs.
It also recognizes that companies will have different needs at various stages of their life cycle, literally from the moment an idea is born through to investment rounds or public listing, product launches and delivery of services.
DMG Media Marketing can help the most ambitious start-up through to more established companies that are looking for better results from their communications efforts.