Algae.Tec
The Brief:
IPO Campaign and Business Development:
Develop and implement a Media Marketing Campaign to launch the ASX pre-IPO campaign and deliver strong investor and customer understanding of the Algae.Tec biofuels opportunity. Manage the Frankfurt Stock Exchange listing media agency, and launch the ADR in the USA with a strong investor focused media campaign. The ongoing campaign strives to keep the investor community through the media up to date on all news and milestones from the company.
The Result:
Significant (70%) jump in stock value on listing and strong stock value since (150% up from listing price). Positive and frequent media reporting in all key business and industry media in Australia, Germany and USA.
Customer deals with Lufthansa, Holcim Group, and the Kerui Group in China.
Media value: in excess of $800,00
See all Media Reports
The Media Marketing Campaign featured:
IPO launch and media campaign, investor media, Government Relations, international media marketing, media launches (Australia, Germany, USA), industry expert development, online media room and social media, alternative and sustainable energy trade media.
Client says: “ Their acumen, and their ability to grasp concepts, often very sophisticated, quickly and in such a comprehensive manner is nothing short of inspirational. We have developed a close tie with the DMG people and look forward to working with them, as we develop, for very many years.” Roger Stroud, Executive Chairman
The world’s largest supplier of optical communications.
The Brief: Raise the profile of Finisar in the Australian business and technology market through a media interview and profiling program for Eitan Gertel, CEO, Finisar Corporation.
The Result:
DMG delivered a strategic media program of one-on-one interviews and briefings with key media and opinon-leaders in Australia. The program featured pre-briefings with key media, documentation and FAQs, and briefing the CEO on current issues and areas of potential discussion for interviews.
All media were pre-briefed on the company and executives attending and a press kit was developed to give to media with all the latest facts and details and images they might need for reporting.
Interviews included the Australian Financial Review, The Australian, ZDnet, BRW, IT News, Computer World Australia and Bloomberg TV.
Media highlights:
Media attended the briefings and not only became more informed about the company and have become regular contacts for the company in the region, DMG also generated strong media coverage including AFR, IT News and Network World.
Media Value: In excess of $120,000
Client says: “DMG was instrumental in helping Finisar plan and execute a successful media tour. Not only did our CEO have the opportunity to brief top tier local press about the Company’s operations and growth plans, but we received outstanding coverage as a result.
This was time well spent for the Company and we believe will ultimately deliver a superior ROI by raising the profile and overall awareness of Finisar in the local region. Many thanks to DMG and their excellent PR skills.” Victoria McDonald, Corporate Communications, Sr. Manager
Australia’s largest medical clinical trials company
The Brief:
Novotech wanted to make sure the pharma and biotech community were fully briefed on the advantages of using Novotech clinical trial services in Australia, New Zealand and Asia. This included securing industry and business news coverage of new contracts signed by Novotech, trend and feature articles on the sector and specifically in the geographic regions covered by Novotech and the therapeutic areas managed.
The Result:
DMG has ensured Novotech CEO Alek Safarian is the opinion leader for the sector in Australia, New Zealand and Asia so any reporter covering the region now will contact Novotech or DMG for comment. Safarian has been featured in podcast interviews with Outsourcing Pharma, Centre Watch and Bio Century among others. DMG has also ensured Novotech is featured in reporting around events and tradeshows and meets with journalists and bloggers at these events both in the region and in the USA. Every major contract won by Novotech is also shared with key media via briefing and press releases. DMG also manages the Novotech Media Room and all social media in addition DMG produces the quarterly Novotech e-newsletter to clients.
Media Value: In excess of $750,000
Client says: “Editorial media coverage has played a significant role in the company’s business development program in the US. DMG has secured an impressive spread of Novotech features in leading US industry media.” CEO Alek Safarian
See Customer Voices or ask us for more examples and Case Studies.
Ask us how we can help you deliver on your growth targets. Call for a complimentary briefing with one of our Media Marketing Senior Executives: +1 650 798 5238 or +61 2 8006 0424 or email us on team@dmgpr.com
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