DMG Media Marketing uses the latest proven public relations, online and social media tools and tactics to deliver successful capital-raising programs.
DMG Media Marketing is so confident in its abilities to significantly add value to capital-raising efforts that it often considers flexible funding options including equity, partial payments, and deferred payment of its fees, to when funding is actually secured.
Since 2001, DMG Media Marketing has successfully represented 24 companies in Australia, the USA and Asia during their capital-raising campaigns, and beyond. These companies secured funding totaling more than $160m through IPO’s, placements, capital raising, government grants, seed funding and venture funding.
Recent successes include:
Algae.Tec:
- Media launch and ongoing media relations, online and social media management
- ASX IPO up 70% on listing price in Jan 2011
- 2001 top IPO performer (Australian Financial Review)
- Stock price up 170% in Jan 2012
- Secured major deals with companies such as Lufthansa, Holcim and The Kerui Group.
Areva (formerly Ausra)
- Media Launch in Australia and USA/international and ongoing media relations, online and social media management
- First facility on the ground globally
- VC funding rounds ($125m)
- Awarded Government Demo Status with funding
Massive Inc
- Massive Inc. launch in AU/Asia and ongoing media relations, online and social media management
- Co-ordinated with USA HQ on media program
- Company sold to Microsoft for $500m.
See all Case Studies
What is Media Marketing?
Is it marketing? Is it advertising? Is it public relations? Is it online or social media?
The way in which we communicate with our target audiences has changed dramatically as technology has changed the nature of the communication channels, along with the way in our audiences connect with those channels.
Given our ability to reach the audience anytime, anywhere through a variety of channels, our approach to media marketing has been designed to capitalize on the new opportunities and deliver great results for our clients.
Our approach to media marketing is also guided by years of insight into what our clients want to achieve and the best way to deliver cost-effective and measurable results.
Our clients have a number of objectives when engaging us to raise their profile with different audiences.
- They want to attract the interest and support of prospective investors and business partners.
- They want to establish their product or service in the marketplace to drive distribution and sales.
- They want to build their corporate profile to assume a position of authority and leadership in their sector.
- They want to influence policy or decision-makers in ways that are beneficial to their business.
- Above all, they want results that validate their investment in communication.
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Tell us what you need and we will show you how we can deliver. +61 2 8006 0424 or +1 650 798 5238 or email us on team@dmgpr.com
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