AREVA 
[Ausra]
The Brief:
Capital-raising and Deal Flow:
Develop and implement a Media Marketing Campaign to launch Ausra in Australia and the USA. Deliver investor (VC) attraction and business deals with power companies, industry and Governments.
The Result:
Ausra achieved $125m in VC investment rounds from Australia and the USA. Ausra secured the largest industrial scale solar contract at Cogan Creek in Queensland which is now under construction. Ausra was sold to AREVA and is now the solar arm of this global energy company.
Media value generated: $1m plus. See Media Reports here
The Media Marketing Campaign featured:
Investor media, business development media marketing, Government Relations, international media marketing, media launches (Australia and California), industry expert development, online media room and social media, alternative and sustainable energy trade media, development of Solar animation.
Media highlights: Bloomberg, Sky and ABC TV interviews, Dow Jones report, lead story in the Australian Financial Review, live cross from California for launch of demo station which featured on all Australian TV media and business news print media, live cross from California with interviews on the sale of the company to AREVA, launch of the Rudd Government Solar Flagships at the Bayswater Power Station solar demo plant.
Client says: “DMG has delivered on every front with exceptional news media coverage for the launch – and ongoing – of Ausra in Australia. Coupled with its experienced and proven team of Associates with seamlessly coordinate with the Ausra USA head office, this is an Agency that lives up to its promises.” Bob Matthews, CEO Ausra Australia
Algae.Tec
The Brief:
Develop and implement a Media Marketing Campaign to launch the ASX pre-IPO campaign and deliver strong investor understanding of the Algae.Tec biofuels opportunity. Manage the Frankfurt Stock Exchange listing media agency, and launch the ADR in the USA with a strong investor focused media campaign. The ongoing campaign strives to keep the investor community through the media up to date on all news and milestones from the company.
The Result:
Significant (70%) jump in stock value on listing and strong stock value since (50% up from listing price). Positive and frequent media reporting in all key business and industry media in Australia, Germany and USA.
Media value: in excess of $800,00
See all Media Reports
The Media Marketing Campaign featured:
IPO launch and media campaign, investor media, Government Relations, international media marketing, media launches (Australia, Germany, USA), industry expert development, online media room and social media, alternative and sustainable energy trade media.
Client says: “DMG has been working with our company, Algae.Tec for some time. Being a small company with an emerging technology, we were conscious of the need to be carefully presented in the media. Susan Fitzpatrick-Napier and her team have been amazing. Their acumen, and their ability to grasp concepts, often very sophisticated, quickly and in such a comprehensive manner is nothing short of inspirational. We have developed a close tie with the DMG people and look forward to working with them, as we develop, for very many years.” Roger Stroud, Executive Chairman
Starfish Ventures
The brief:
Support Starfish Ventures’ coverage in leading business media in Australia. Connect senior executives with key media reporters across the investment, clean tech, tech and biotech sectors. Focus on generating feature articles that clearly articulate the Starfish Ventures mission and role in the entrepreneurial and investor sector. Support investee companies with advice on media relations.
The Results: DMG delivered strong high-profile and consistent business media coverage for announcement such as the $185m fund and investment news. Media included the Australian Financial Review, BOSS Magazine, BRW and Bloomberg TV among others. Starfish Ventures has quickly become the industry opinion leader sought out for comment on news and trends in the investment sector. Starfish Ventures maintained the highest media profile among all venture firms in Australia.
Media value: in excess of $200,000
See example Bloomberg TV interview here
See example BRW interview here
Austrade [investment]
The Brief:
Drive news media coverage in the USA to drive investment in Australia across the tech, biotech and cleantech sectors.
Ensure the Australian Government’s presence at key trade shows and conventions in the USA generated significant news media and trade media coverage.
Manage media engagement for all Ministerial visits to the USA.
In 2010 DMG was appointed preferred PR and Media Marketing provider for the USA and Australian market after an exhaustive formal review of capabilities and performance of large and small Agencies in Australia and around the world.
Media value: in excess of $2.5m.
Media highlights: DMG had the client featured in media including CNN, NBC, LA Times, San Francisco Chronicle, San Jose Mercury, New York Times, San Diego Tribune, Chicago Tribune, Associated Press, and Bloomberg News TV.
Client says: “DMG was re-appointed because of its expertise in the business and investment, biotech, tech and nanotech media.” Robert Hunt CEO USA Operations
“DMG secured powerful TV news coverage for Austrade’s clients exhibiting at CES – this is the sort of exposure that most Australian promotional budgets can rarely afford!” David Lawson, Consul-General and Trade Commissioner, San Fransisco
See Customer Voices or ask us for more examples and Case Studies.
Ask us how we can help you deliver on your growth targets. Call for a complimentary briefing with one of our Media Marketing Senior Executives: +1 650 798 5238 or +61 2 8006 0424 or email us on team@dmgpr.com
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